A medical animation is a great way to showcase your pharmaceutical or medical device, but the return on investment does not need to stop with just a great animation.
Still images from your animation will be plentiful after it is created. Although not all the frames will be ideal for marketing, if you estimate 30 frames per second then just a simple 60 second animation will allow you to choose from over 1500 unique images that you can pull from.
These still images can be used for social marketing, newsletters, email campaigns, search engine marketing and online advertising. Any location that is viewed on a phone, tablet, laptop or screen can immediately benefit from almost any frame of your new animation, but this is only the beginning.
If you need an image for high resolution printing, something with a good 300 DPI or greater then you can just request that frame number X is rendered at a certain dimension and resolution and you will have a turnkey file that you can immediately hand over to your advertising team. High res images can be rendered for anything as small as a business card all the way up to a huge banner for a trade show and you can rest assured the quality will shine throughout. Just imagine a beautifully lit shot of your pharmaceutical or device gracing the cover of next year’s annual report, your marketing department will be asking for access to that file as soon as they see it.
Images can also be used for matching marketing material in the forms of CDs, DVDs and Blu-Ray discs. CTA cards, brochures and anything that you can put ink on. A tradeshow table can be filled with brand matched material all pointing toward your flagship animation. But why stop there?
Your full length animation is now not only a treasure chest of ROI for still images, but it can also be edited to make shorter versions for specific markets. Take online advertising for example. Most viewers are trained to give you about 30 seconds of their time before they are ready to move on to another topic. So you have this crucial moment to hook them in and get them wanting more. A 20 to 30 second edited version of your animation can do just that. Hook them in the first 5 seconds and you can keep them for the remaining 25. Make an easy call to action at the end of the video and this will drive them to your full length version or a way to see your product in action. Invite them to have the full length video sent to their mobile device and now you have a commercial that can be shown freely from customer to customer as well as the contact info to someone whom you know is already interested.
All these options are subsets of ROI from a single Medical animation. Few investments pay off more diversely than a good quality medical animation showcasing your star technology. For more information on how a medical animation can work double time for you, visit TrinsicAnimation.com and we will be more than happy to discuss the many optional available with your digital assets.